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Linkedin logo business card6/22/2023 ![]() ![]() ![]() Personally, I have had the most success with LinkedIn QR codes when I am presenting at a conference and want to make it easy for audience members add me to their network. You can even take it one step further and use QR codes as a revenue generation aid, but that’s for a different article. While the usage of QR codes for marketing and business development has dwindled in recent years (you don’t find many popular apps supporting them anymore), but they can be very useful when used in the right context, such as a connection and branding tool. It was originally developed for process optimization in the logistics of the automotive industry, but the codes found their way into mobile marketing with the widespread usage of smartphones. So, what is a QR code anyway? QR codes (which stands for Quick Response Codes) are machine-readable matrix barcodes that consist of information about the item to which it is attached (which is typically a URL) and stored by your smartphone’s camera. How’s that for making it user friendly? You can do better than that LinkedIn! Those four square icons to the right of the search bar on the home page (see photo) are the gateway to finding your LinkedIn QR code, and it’s only reachable on that page on the app. This feature isn’t easy to find on the app unless you know where you are looking (unfortunately you can’t do this from the desktop version of LinkedIn). Also – add this to every presentation you give from now on. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues. Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code? You're going to thank me and Rich for this LinkedIn tip! ![]()
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